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Rabbit Ray - Blue Bunny to alleviate fear of taking injections for kids

Channel News Asia (Singapore): Designing for a Cause - Medical Education for Children

“Imagine a child seeing his grandfather for the first time since he was hospitalized.
The child is going to wonder: What happened to my grandfather? Why are there injection needles poking him?”

Joytingle’s flagship product, Rabbit Ray, was recently featured on Channel News Asia – Made in Singapore, a four-part documentary series covering innovative products from Singapore.

Rabbit Ray, a friendly blue bunny, serves to educate young children on commonplace but difficult to explain medical treatments like vaccinations, intravenous injection, blood taking and setting up an intravenous drip.

In the video, the spokesperson of Faith Educare Centre, a preschool centre, demonstrates the use of this blue rabbit and advocate its usefulness “in helping to reduce young children’s anxiety towards blood draw and vaccinations”.

Such medical and healthcare toys are constructive for a child’s education when relating to topics like vaccinations, doctor visits and blood taking.

Rabbit Ray is used for children from as young as four (4) years old, and clamoured by 14 year old teenagers (for the realistic steps and instruments) too.

Versatile and thoughtfully designed, it’s educational content is engaging for mainstream kids and quiet enough for special needs children to learn at their own pace without additional lights or distractions.

Richly illustrated with medical accuracy, Rabbit Ray’s book guides children worldwide across language barriers in Chile, Tanzania (Africa), Spain and other English-speaking countries.  After all, play is universal and healthcare should be universally accessible too.  🙂  Wherever a child is, that’s where Rabbit Ray should be.

It is currently used by teachers, pediatricians, doctors and parents in over 4 continents.

The full video is available on Channel News Asia website.

In lieu of this press coverage by Channel News Asia – Made in Singapore, the Rabbit Ray is now available to end consumers at a promotional price of 100 SGD (U.P. 200SGD) for a limited time only.

This Channel News Asia promotion ends on 15 October 2018, 23:59 (Singapore time).

Other News Features

Straits Time Singapore (News)

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A Singaporean has won the top prize in a global innovation competition – her entry was a toy set – Rabbit Ray – that teaches children how hospital treatments work beating out competitors from 14 countries.

The set, called Rabbit Ray, comprises a rabbit doll, replicas of medical devices and a picture book. Children can use the replicas on the doll to play doctor.

“Fear of the unknown drives kids’ pain to unrealistic levels, but when they know what to expect in the hospital, they can cope better,” said Ms Wang, who is trained in product development.

(Read More)

The Singapore's Women's Weekly

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While volunteering at a children’s ward in a hospital, Esther noticed that children with chronic illnesses were scared of having their blood taken. Trained as a product designer, Esther decided to create a solution to help them.

With the help of the ACE Startups grant from SPRING Singapore, and incubation support from Social Venture [email protected], she set up Joytingle in 2012. She then worked with the National University Hospital and KK Women’s and Children’s Hospital to invent Rabbit Ray to educate children on seemingly common medical techniques: vaccination, intravenous injections and blood taking.

(Read More)

Her World (Lifestyle)

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“I noticed that children with chronic illnesses were treated more as patients, less as kids,” she says.

“They did not get much of a childhood, which was a shame. “The problem, she observed, was that the adults did not have the right tools to communicate with these children. She saw that there were many scared children, who feared medical procedures such as getting their blood drawn.

And she also noticed that parents wanted to help pacify the children, but sometimes did not know the right words or the best way to ease their worries and explain why these procedures were necessary.

(Read More)

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